Smart B2B Paid Demand Generation: Drive Quality Pipeline in 2025
The Current State of B2B Paid Advertising
B2B marketers are facing an unprecedented challenge. While digital advertising spend continues to climb, reaching $16.9 billion in 2025, the quality of results has stagnated. Recent studies show that 73% of B2B companies struggle to generate quality leads from their paid campaigns, despite increasing budgets by an average of 23% year-over-year....