Demand generation transforms your business into a customer magnet. Instead of chasing prospects, you attract them naturally through strategic marketing approaches that build awareness, generate interest, and nurture relationships throughout the buyer journey. At Intent Amplify®, we help businesses across the United States implement data-driven demand generation strategies that...

Account-Based Marketing (ABM) continues to dominate B2B strategies in 2025, yet many US businesses struggle to navigate privacy regulations while maintaining effective targeting. Modern data protection laws create both challenges and opportunities for marketers seeking to implement successful ABM campaigns. This comprehensive guide explores how Intent Amplify® helps businesses...

Marketing compliance has evolved from a checkbox exercise into a strategic business imperative. Therefore, companies that master compliance frameworks don't just avoid penalties—they build competitive advantages through enhanced customer trust and operational efficiency. Consequently, this comprehensive guide reveals how to construct a marketing compliance framework that protects your...

Modern B2B businesses face an unprecedented challenge: converting increasingly sophisticated buyers while managing complex, multi-touch sales cycles. Successful companies are turning to marketing automation workflows to solve this puzzle, creating systematic approaches that nurture leads and drive consistent revenue growth. Marketing automation has evolved far beyond simple email...

Modern businesses face a critical decision that directly impacts their revenue growth: should they handle lead generation internally, outsource it completely, or create a hybrid approach? The answer isn't straightforward, but the most successful companies in 2025 have discovered that strategic alignment between in-house and outsourced teams delivers the highest ROI. Recent industry data shows...

Account-Based Marketing (ABM) transforms how B2B companies approach their highest-value prospects. Rather than casting wide nets, successful organizations now deploy laser-focused strategies that deliver measurable results. This comprehensive guide reveals 12 real-world ABM examples that showcase proven tactics driving exceptional ROI for American businesses in 2025. What Makes ABM So...

The digital marketing landscape has transformed dramatically. Today's buyers complete 70% of their purchase research before ever contacting a sales representative. This shift demands a sophisticated approach to lead generation that goes beyond traditional tactics. Modern businesses generate qualified leads through strategic, data-driven methods that align with how customers...

Are you struggling to maximize your B2B marketing ROI while competing for high-value accounts? Account-based marketing (ABM) has emerged as the strategic solution that transforms how businesses target, engage, and convert their most valuable prospects. Furthermore, the latest industry data reveals compelling insights that every B2B marketer should understand. Therefore, we've...

The Current State of B2B Paid Advertising B2B marketers are facing an unprecedented challenge. While digital advertising spend continues to climb, reaching $16.9 billion in 2025, the quality of results has stagnated. Recent studies show that 73% of B2B companies struggle to generate quality leads from their paid campaigns, despite increasing budgets by an average of 23% year-over-year....

A Complete Guide to B2B Webinar Lead Generation with Intent Amplify® In the fast-evolving B2B marketing landscape, webinars have become more than just a content delivery tool. Today, they are one of the most effective engines for full-funnel lead generation—when done right. Businesses across the US are using virtual events not just to educate but to engage, nurture, and convert...