Account-Based Marketing (ABM) continues to dominate B2B strategies in 2025, yet many US businesses struggle to navigate privacy regulations while maintaining effective targeting. Modern data protection laws create both challenges and opportunities for marketers seeking to implement successful ABM campaigns. This comprehensive guide explores how Intent Amplify® helps businesses...

The world of pay‑per‑click (PPC) is rapidly evolving, driven by technological advances, privacy shifts, and changing consumer behavior. To stay competitive, marketers must adapt to new strategies and tools shaping the digital advertising landscape this year. Smarter Use of First‑Party Data With increasing privacy regulations and the phase‑out of third‑party cookies, first‑party data has...

From Analytics to Action: How Data-Driven Demand Generation Powers B2B Growth in 2025 In the fast-evolving world of B2B marketing, relying on assumptions is no longer enough. Today’s high-performing lead generation strategies are built on data—accurate, real-time insights that turn interest into intent and intent into revenue. At Intent Amplify™, we believe that demand...

In an era where data privacy regulations are tightening and consumers are increasingly concerned about their personal information, telecom companies must rethink their marketing strategies. Privacy-first marketing in telecom is emerging as the key to customer engagement and trust without relying on third-party data. By leveraging first-party data and AI-driven personalization, telecom...

Why Webinars Are More Relevant Than Ever in B2B Lead Generation As the buyer journey becomes increasingly digital and self-directed, webinars offer a perfect intersection of education, engagement, and conversion. B2B decision-makers crave content that’s not only informative but also personalized and interactive. Webinars deliver exactly that — when strategically...

Unlock 300% Higher Lead Quality Through Strategic Data Intelligence and Advanced Demand Generation Tactics Modern B2B buyers navigate increasingly complex purchasing journeys, consuming an average of 13 pieces of content before making decisions. Consequently, businesses that master data-driven demand generation strategies consistently outperform competitors by generating 50% more sales-ready...

In today's hyper-competitive B2B landscape, successful businesses don't wait for prospects to come knocking. Instead, they leverage cutting-edge predictive analytics to identify potential buyers long before those prospects even realize they have a need. This revolutionary approach transforms demand generation from reactive lead chasing into proactive buyer identification. As one...