Understanding Business Valuation: The First Step to Informed Decisions

Business valuation is a fundamental part of making informed decisions—whether you're planning to sell, bring in investors, or restructure. By determining your business’s true worth, you can set realistic expectations and identify areas for growth or improvement. A proper valuation involves not just financial metrics but also market trends, asset value, and intangible factors like brand reputation.

1. Uses methods like income, market, and asset-based approaches
2. Helps identify value drivers and risk factors
3. Critical for setting accurate asking prices or investment terms
4. Supports negotiations and due diligence processes

Should be revisited regularly, especially before key milestones

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Atlanta Business Valuation | Burns Valuation Consulting
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