Candle Market Capitalizes on Social Media Influencer Marketing
In 2024, the global candle market was valued at USD 14.06 billion and is projected to expand at a CAGR of 6.4% from 2025 to 2030. This growth is being fueled by increasing consumer focus on self-care and mental wellness, driving spending on home upgrades and decor aimed at creating comforting, personalized spaces. A major influence on market trends is the...