Roach's smile as he tells the story speaks volumes about how he feels about fashion. "Using clothes and fashion, we can be whoever we want," he says, adding that clothes act as a way to make us feel safe and secure. "Every superhero has a costume. A trio of the brand's Detox Shampoo, and what we presume to be their leave-in conditioner treatment and super dry shampoo are neatly arranged on the...