Dive into an engaging conversation with Ross Alcazar, COO at Softmatter, as he shares invaluable insights into operations and technology.

Kindly brief us about yourself and your journey as the COO of Softmatter.

For many years, I’ve been working in the mechanical and electronics industry, working with a diverse set of companies from large US multinationals to mid-size. Asia-based component suppliers. During this period, I’ve always had a good level of engineering and problem-solving approach toward my customers’ goals when it comes to components and full-level assembly. I learned that my path to Softmatter working with fabrics was both foreign and familiar. Although a whole new set of processes and materials, in the end not much different in working with hard goods and soft goods which gives a level of familiarity and opportunity to apply many of the same industry practices.

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Please share with us your source of inspiration for venturing into innovation and technology.  

My ability to use new tools, materials, and techniques to make and recreate what we use, love, and value in daily life serve as my inspiration. In much the same way a painter and artist can re-render works of art with different formats. I find that working and adding textiles to my current library of skill sets gives me a completely expanded viewpoint of how I would re-apply things that seem to be mundane in past projects and re-envision and refresh them to things that would be even more sought after from a form and function perspective.

Kindly brief our audience about Softmatter.

Softmatter is a group of super-talented folks that have transformed the art of creating everyday clothing and softgoods devices into an engineering function. I say this because, in the apparel world, art and design are created with the thought of enhancing the aesthetics, form, and comfort of those that wear them. By infusing tech, it adds another dimension of function to those designs which are bound by engineering, precision, and craftsmanship. Our team integrates tech into softgoods which demonstrates the perfect blend of design language, and tight tolerance levels of engineering control to maintain a premium device experience and give the conformability of traditional softgoods. Lastly, by engaging with us on Sketch to Shelf, we have the full vertical value stream to enable our customers to engage in the discovery process as well as knowing production standards are in place when ready to scale.

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