The Explosive Growth of Commerce as a Service

Ecommerce revenues have been rising rapidly, but many businesses struggle with the cost and complexity of managing online sales channels and operations. Commerce as a Service (CaaS) solves this by delivering ecommerce platforms and capabilities through the cloud on a subscription basis. The Commerce as a Service (CaaS) market Deployment Type is projected to grow from USD 2.8 Billion in 2023 to USD 26.4 Billion by 2032.

What’s Fueling the Commerce as a Service Market?

Several factors are driving surging demand for CaaS:

• Omnichannel commerce adoption: Businesses need to sell across web, mobile, social, and brick-and-mortar outlets. CaaS simplifies deploying and connecting multiple sales channels.
• Shift to cloud commerce: On-prem commerce systems can’t keep pace with the rate of change in ecommerce. CaaS provides continuously updated platforms that evolve with the market.
• Need for flexibility: Seasonal peaks, new product launches, and global expansion require commerce agility. CaaS combines quick deployment with the ability to scale up and down.
• Focus on innovation: With CaaS managing the commerce infrastructure, businesses can dedicate more resources to enhancing customer experience and reach.
• Reduced costs: No more expenses for on-prem hardware, software, hosting, and IT staff. CaaS transforms these fixed costs into flexible operating expenses.

Major CaaS Solutions

Leading CaaS platforms include:

• Shopify Plus: Enables unified commerce across digital and physical channels. Features like dynamic checkout, machine learning, and POS integration.
• Magento Commerce Cloud: Fully managed, auto-scaling Magento deployments on AWS. Tools for digital and physical merchandising, order management, and business intelligence.
• Salesforce Commerce Cloud: Combines ecommerce, order management, POS, and B2B capabilities. Leverages the Salesforce ecosystem for deeper CRM, marketing, and service integration.
• SAP Commerce Cloud: Enterprise-grade CaaS for B2C and B2B use cases. Cloud-native and headless/API-first architecture. Part of SAP’s industry cloud solutions.
• Elastic Path Commerce Cloud: API-first, headless commerce optimized for orchestration of complex product catalogs, pricing, and promotions across any customer touchpoint.
• BigCommerce: Cloud ecommerce platform combining out-of-the-box features, enterprise scalability, and open SaaS model. More than 60,000 online stores powered by BigCommerce.

CaaS enables businesses to quickly deploy and run ecommerce operations without infrastructure costs and technical burdens. As omnichannel strategies grow increasingly complex, CaaS provides the agility and flexibility modern commerce requires. With revenues from cloud commerce platforms forecasted to nearly double by 2022, CaaS adoption is poised to accelerate rapidly.

Browse In-depth Market Research Report (128 Pages, Charts, Tables, Figures) on Commerce as a Service (CaaS) Market