With the holiday shopping season approaching, e-tailers are gearing up to take advantage of major shopping days like Black Friday, Cyber Monday, and similar events. Social media trends highlight that livestream shopping has become an effective tool for driving holiday purchases and engaging audiences. Through live video shopping, this trend brings excitement to buying products, discovering...

The global online video platform market size was valued at USD 8.09 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 20.7% from 2023 to 2030. An online video platform is a fee-based software that allows content owners and publishers to transcode, manage, store, publish, track, and monetize online video content on their channel. In addition, the...