You’ve been distant.
You know it.
They know it.

Not because you stopped caring.
Not because you forgot.
But because life got heavy. And you got quiet. The Badfriend Hoodie was made for people like you — the ones who go missing when it gets hard, who love people deeply but not always clearly, who drift but always try to find their way back. This isn’t a hoodie that excuses the silence.
It holds it.
Acknowledges it.
And walks with you while you figure out how to reconnect.

THE IDEA

You called yourself a bad friend once.
Maybe more than once.
You whispered it in guilt after a missed message.
You wrote it in your head after canceling — again.
You meant to say, “I’m sorry I went quiet,”
But you didn’t.

So we said it for you.

BADFRIEND, embroidered on the chest.
Not for shame. Not for irony.
But because naming it sometimes helps.

THE DESIGN

Simple. Weighty. Intentionally quiet.

• Fit: Relaxed, oversized, built to wrap around you like a comfort you forgot you needed.

• Fabric: 450 GSM heavyweight cotton fleece. Soft, substantial, and lasting.

• Details: Front kangaroo pocket. Ribbed cuffs and hem. Double-lined hood with interior stitching that says what you don’t:

  • “I care. Just not always out loud.”

  • “Still here.”

  • “Learning to stay.”

Colorways? Muted. Honest. The kind of tones that speak gently — like your favorite gray sky or an old cotton t-shirt that still smells like memory.

WHO IT’S FOR

This isn’t a hoodie for everyone.
It’s not for the always-available.
It’s not for the friend who remembers every birthday and replies in seconds.

It’s for:

• The introverts who vanish without warning

• The feelers who overthink every reply

• The socially exhausted who cancel, then spiral

• The people who show up late but mean it when they do

You might not say “I love you” often.
But you remember the little things.
You carry people in your silence.
You just don’t always know how to say that. This hoodie is for that kind of love. The unspoken kind.

HOW IT FEELS

Wearing the Badfriend jeans feels like saying,

“I know I could’ve been better, but I’m still here. Still trying.”

It’s what you wear on a solo walk when the weather matches your mood.
It’s what you pull on when the weight of the week needs softening.
It’s what you wear when you’re showing up again — not perfectly, just honestly. Because sometimes, the attempt means more than the apology.
Sometimes, your presence is enough.

WHY WE MADE THIS

We got tired of pretending everything’s okay.

Not everyone is built for constant connection.
Not everyone knows how to show up in ways the world expects.
And not everyone should have to hide that.

We made the Badfriend Hoodie for the people in between —
The ones who leave, then return.
The ones who stay quiet, but still care.
The ones who are still figuring out how to be a person — and a friend — at the same time.

No branding overload. No fake depth.
Just real softness. Real weight. Real meaning.

ETHICS & CARE

We make this hoodie slowly.
Like trust. Like healing.

• Ethically made in small batches

• Fair labor practices only

• No fast fashion, no seasonal dumping

• Built to last through years, not trends

Wash it cold. Hang it dry.
Let it age like a friendship you fought to keep.

BADFRIEND HOODIE

Not an apology.
Not a trend.
A soft space for people who show up late, but still show up. Even after the silence.
Even after the distance.
Even if all you can offer is your presence in a hoodie that says,
“I’m still here.”