In today’s fast-paced digital landscape, Pay-Per-Click (PPC) advertising is one of the fastest ways to drive targeted traffic and generate qualified leads. Dubai, being a business hub of the Middle East, has seen a rise in demand for PPC services across industries. However, choosing the right PPC agency in Dubai is crucial if you want a strong return on investment and long-term success.

Hiring a PPC agency isn’t just about finding someone to run ads—it’s about finding a strategic partner who understands your goals, target audience, and budget. To make the right decision, you need to ask the right questions. Here are the top 10 questions you should ask before hiring a PPC agency in Dubai.

1. What Experience Do You Have in My Industry?

Industry-specific experience is a huge plus. If the agency has worked with clients in your niche—be it real estate, healthcare, retail, or education—they’ll likely understand your target audience better and will already know what types of ad creatives and platforms work best.

Follow-up tip: Ask for case studies or examples of successful campaigns in your industry.

2. Are You a Google Ads Certified Partner?

Google Ads certification ensures that the agency meets Google’s standards in terms of best practices, campaign management, and ethical conduct. A Google Partner badge also indicates the agency manages a healthy ad spend and stays updated with new advertising tools.

3. How Do You Measure PPC Success?

Any professional PPC agency in Dubai should go beyond just impressions and clicks. Ask them how they track conversions, cost-per-acquisition (CPA), and return on ad spend (ROAS). Their success metrics should align with your business goals.

4. What PPC Platforms Do You Specialize In?

PPC is not limited to Google Ads. Depending on your audience, you may benefit from advertising on:

  • Facebook and Instagram

  • LinkedIn

  • YouTube

  • Bing Ads

  • TikTok

Ensure the agency is experienced with the platforms most relevant to your business.

5. Will I Have Access to My Ad Accounts?

Transparency is key. You should always maintain ownership and access to your ad accounts. This ensures you have visibility into performance, spend, and history—even if you switch agencies later.

Red flag: If an agency refuses to give access, it’s best to look elsewhere.

6. What Is Your Keyword Research and Bidding Strategy?

Keyword research is the foundation of any successful PPC campaign. Ask how the agency identifies high-converting keywords, filters negative keywords, and adjusts bidding strategies in real-time.

A smart agency will use data-driven tools and constantly optimize campaigns based on performance.

7. How Often Do You Report Campaign Performance?

Frequent and clear reporting is essential. A reliable PPC agency should provide you with weekly or monthly performance reports that include:

  • Clicks and impressions

  • Conversions

  • Budget spent

  • ROI metrics

  • Optimization suggestions

Also, ask whether you’ll get access to a real-time dashboard or manual reports.

8. Do You Create Landing Pages and Optimize Them?

Landing pages significantly impact your ad campaign’s success. Ask if the agency designs and tests custom landing pages, as these can improve your quality score, lower cost-per-click (CPC), and increase conversions.

9. How Do You Allocate and Manage Budget?

A good PPC agency in Dubai should be able to work with any reasonable budget—large or small. Ask how they plan to distribute the ad spend across various campaigns, keywords, and platforms. Budget flexibility and strategic allocation are key to getting the most out of your investment.

10. What Makes You Different from Other PPC Agencies in Dubai?

This is where you get to hear their pitch. The best agencies will explain their unique value proposition—whether it’s personalized service, faster turnaround times, better creatives, or a strong record of success in the Dubai market.

You’re not just hiring a vendor—you’re choosing a growth partner. Their response should inspire confidence and reflect their understanding of your goals.