The global comic book market was valued at USD 9.38 billion in 2024 and is projected to reach USD 17.52 billion by 2030, expanding at a robust CAGR of 11.1% from 2025 to 2030. Originally aimed at younger readers, comic books have evolved into a mature and inclusive medium, now appealing to diverse age groups and demographics. This broadening appeal is largely fueled by the growing popularity of graphic novels, which are increasingly recognized in literary spaces for their sophisticated storytelling and artistic merit.

As the perception of comics continues to shift from casual entertainment to respected narrative art, demand among adult readers has surged. Comics are no longer seen merely as superhero-centric or juvenile literature—they’re now platforms for complex themes, cultural commentary, and diverse storytelling that resonate with a wider global audience.

Cross-Industry Integration and Multimedia Expansion

The integration of comic book IPs into film, television, gaming, and merchandise has significantly boosted the industry's visibility and profitability. Major franchises from publishers like Marvel, DC, and independent studios have generated massive global followings. These multimedia adaptations serve as entry points for new readers and reignite interest in the original comic materials, creating a cyclical demand across platforms.

Moreover, the growing trend of merchandising, collectibles, and limited editions has also bolstered the print segment, with fans purchasing comics for both entertainment and investment purposes.

Digital Transformation & the Rise of Webtoons

The digital revolution has been a game-changer for the comic book industry. Once restricted to traditional print formats, comics have now embraced digital publishing, transforming how they are created, distributed, and consumed. Platforms like ComiXology, WEBTOON, and Tapas allow for global distribution, offering both free and subscription-based models.

Webtoons, a mobile-optimized comic format that originated in South Korea, are especially notable for disrupting the status quo. Unlike traditional comics, webtoons are designed for vertical scrolling and cater to an audience that consumes content primarily on smartphones. This intuitive format has resonated strongly with Gen Z and Millennial readers:

• As of December 2022, WEBTOON had 89 million monthly users.
• 75% of its audience comprises Gen Z and Millennials, and 60% are women.

These platforms empower independent creators, promote inclusive storytelling, and enable frequent updates, making them both accessible and engaging. Genres span romance, horror, fantasy, slice-of-life, and action, reflecting wider reader interests beyond the traditional superhero narrative.

Key Market Trends & Insights

• North America: Expected to grow at a CAGR of 10.3% (2025–2030), the region shows rising interest in digital comics, supported by evolving consumer behavior and a strong entertainment ecosystem. The U.S. market, in particular, continues to benefit from the evergreen appeal of superhero franchises and digital innovation, with a projected CAGR of 10.1% during the forecast period.
• Asia Pacific: In 2024, the region held a dominant 56.81% share of global market revenue, underscoring its cultural affinity for comics, especially manga (Japan), manhwa (South Korea), and manhua (China). These formats are deeply rooted in regional entertainment and education, supported by massive domestic readership and robust international export.
• Non-Digital Dominance: Despite digital growth, non-digital comic books accounted for a 74.7% revenue share in 2024, driven by a surge in collector culture, where rare issues, variant covers, and first editions hold considerable value.
• Format Insights – Hard Copy Preference: Physical comic books also held a 74.7% revenue share in 2024, signifying that many readers still prefer tangible reading experiences. In an era dominated by screens, printed comics offer a nostalgic and screen-free alternative, often appreciated for their artwork and tactile qualities.

• In terms of format, hard-copy comic books accounted for a revenue share of 74.7% in 2024. Hard copy or physically printed comic books can provide a much-needed break in a world where people are constantly connected digitally. 

Order a free sample PDF of the Comic Book Market Intelligence Study, published by Grand View Research.

Market Size & Forecast

• 2024 Market Size: USD 9.38 billion
• 2030 Projected Market Size: USD 17.52 billion
• CAGR (2025-2030): 11.1%
• Asia Pacific: Largest market in 2024

Key Players

• Disney
• DC Comics
• Shueisha Inc.
• PANINI S.P.A.
• Shogakukan Inc.
• Dark Horse Comic
• Image Comics
• IDW Publishing
• HAKUSENSHA
• TOKYOPOP

Browse Horizon Databook on Global Comic Book Market Size & Outlook

Conclusion

The global comic book market is undergoing a significant transformation, blending nostalgia with innovation. While traditional formats continue to hold strong appeal—especially among collectors and dedicated fans—the rise of digital comics and webtoons has revolutionized how stories are created, accessed, and shared. As a result, the industry is reaching younger, more diverse, and more global audiences than ever before.

Driven by cross-media integration, technological advancements, and a broader acceptance of comics as literature, the market is poised to grow from USD 9.38 billion in 2024 to USD 17.52 billion by 2030, reflecting a CAGR of 11.1%. Content creators, publishers, and investors who embrace this convergence of digital innovation and cultural storytelling stand to gain significantly in the years ahead.