The global Cloud Analytics Market is entering a phase of explosive growth. From a valuation of USD 35.7 billion in 2024, it is projected to surge to USD 118.5 billion by 2029  and potentially reach USD 203.5 billion by 2032 . This transformation is underpinned by five dominant firms that collectively define the sector’s trajectory.

Leading Companies by Market Share

According to industry reports, the top five players—and their key strengths—are:

  • IBM Corporation – With Watson Analytics and Cognos Analytics, IBM leads in enterprise-scale predictive analytics and hybrid cloud deployments 

  • Microsoft Corporation – Through Power BI and Azure Synapse Analytics, Microsoft dominates self-service BI, scaling advanced analytics across its vast Azure ecosystem 

  • Amazon Web Services (AWS) – Tools like QuickSight and Redshift position AWS as a top provider of cloud-native analytics for BI and data warehousing 

  • Google LLC – With Google Analytics 360 and Looker, Google offers integrated solutions for marketing insights and BI 

  • Oracle Corporation – Oracle’s Analytics Cloud and Autonomous Database cater to analytics-driven ERP and enterprise data platforms 

Other notable players include SAS, Teradata, Salesforce (Tableau), SAP, and Databricks—illustrating a vibrant and diversified competitive field 

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 Latest Mergers & Acquisitions

Acquisition activity is reshaping the cloud analytics sector, with recent headline deals:

  • Salesforce’s acquisition of Informatica (USD 8 billion) combines advanced data management with Salesforce’s AI tools to create a unified “agent-ready” analytics platform 

  • Snowflake’s acquisition of Crunchy Data (approx. USD 250 million) strengthens PostgreSQL support and integrates data warehousing with analytics workloads 

  • Elastic NV acquired Keep, an Israeli AIOps startup, enhancing its AI-powered analytics and alerting capabilities 

  • DoiT acquired LiveDiagrams, adding advanced cloud infrastructure visualization and analytics to its platform 

These strategic moves reflect a clear emphasis on integrating data management, observability, and AI into cloud analytics suites.

 Recent Market Developments

Several noteworthy moves are driving innovation:

  • Global expansion of cloud analytics infrastructure – AWS continues investing in new data centers, with Microsoft opening facilities in Malaysia, Taiwan, and Saudi Arabia, and AWS expanding in India and UAE

  • Tightening regulatory scrutiny – As cloud giants dominate the market, regulators are paying closer attention to merger trends and competitive dynamics 

  • Shift toward AI-ready analytics platforms – Solutions embedding AI/ML for automation, predictive maintenance, and anomaly detection are now mainstream .

  • Expansion of hybrid analytics architectures – Demand for flexible hybrid deployments is growing, melding on-premises data with cloud analytics for enterprise compliance and control.

 New Funding & Investments

Investment in analytics infrastructure and startups remains high:

  • Major rounds for data startups – Q1 2025 saw over 150 AI and analytics startups raise north of USD 5 billion cumulatively .

  • Venture capital interest in cloud analytics – Firms like Mohr Davidow, SaaStr, NP‑Hard Ventures, and Caixa Capital Risc lead investments in cloud-first analytics solutions 

  • Enterprise investments – Core analytics players such as Elastic are actively acquiring to bolster their AI and automation portfolios

These trends underscore sustained capital flow into cloud analytics, focused on automation, data integration, and ML readiness.

Conclusion

As the Cloud Analytics Market journeys from USD 35.7 billion (2024) to a projected USD 118 billion by 2029—with further growth anticipated—it's guided by five powerhouse firms: IBM, Microsoft, AWS, Google, and Oracle. Major acquisitions by Salesforce, Snowflake, Elastic, and DoiT signal an acceleration in platform integration, particularly in AI, data management, and observability.