Yoga on the Go: Portable and Lightweight Trends in Yoga Mat Design

Posted 2023-10-11 07:41:14

Yoga Mat Market size was valued at US$ 22.62 Bn. in 2022. Offline, one of the segments reviewed in our reports dominated the Yoga Mat Market.

Yoga Mat Market Report Scope and Research Methodology

The qualitative and quantitative data collected by primary research resources, free and paid databases, surveys, Google forms, etc. is further analysed by tools such as SWOT and PESTLE analysis to understand the Yoga Mat market.

Yoga Mat Market Overview

The report insights about top players, market size, share, key drivers, challenges, opportunities, competitive landscape, market attractiveness analysis, new product launches, technological innovations, and growth contributors which helps to analyse the Yoga Mat Market.

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Yoga Mat Market Regional Insights

A regional analysis typically includes a precise examination of market trends, competitive landscape, consumer behaviour, and regulatory environment in each region.

Yoga Mat Market Segmentation

In terms of Material, the PVC sector held a 41% market share in 2022. Materials made of polyvinyl chloride (PVC) are less expensive than other materials. PVC is increasingly in demand and is readily available in a variety of sizes and colors. These elements are fueling the segment's market expansion.

Through the projection period, the rubber segment is anticipated to rise at a CAGR of 3.7%. Due to their eco-friendly qualities, polyurethane (PU) rubber mats are growing in popularity. PU is a lightweight, biodegradable material. Through the anticipated time, these factors are anticipated to fuel the market growth of the category.

In terms of Distribution Channel, the Offline sector held a 60% market share in 2022. increased customer penetration and retention, a vast selection of products, and the ability for customers to physically inspect products before buying them. It is anticipated that additional department stores would advertise the goods in Tier II and Tier III cities. These elements are fueling this segment's market expansion.

Through the projection period, the online segment is anticipated to develop at a CAGR of 6%. Due to the increased usage of the internet and smartphones, it has expanded significantly. The ability to compare costs, a large selection of products, and availability 24 hours a day are the primary drivers of the expansion of online shopping. Additionally, the majority of suppliers, including Lululemon and Manduka, have their own websites where customers may order goods according to their requirements and the availability of other specialized online shops, such YogaOutlet.com, Walmart, and Amazon. Through the anticipated period, these variables are anticipated to fuel market expansion.

1 Global Yoga Mat Market, by Material (2022-2029)
• PVC
• Rubber
• Others
2 Global Yoga Mat Market, by Distribution Channel (2022-2029)
• Offline
• Online
3 Global Yoga Mat Market, by End User (2022-2029)
• Yoga & fitness clubs
• HOUSEHOLDS
• OTHERS

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Yoga Mat Market Key Players

1. Lululemon
2. Manduka PROlite
3. Jade Yoga
4. Hugger Mugger Para rubber
5. PrAna Revolutionary
6. Gaiam, Easyoga
7. HATHAYOGA
8. Kharma Khare
9. Hosa Group
10. Yogabum
11. Aerolite
12. Aurorae
13. Barefoot Yoga
14. Keep well
15. Khataland
16. Microcell Composite
17. Yogarugs
18. Copeactive
19. Yogasana, A. Kolckmann
20. JiangXi Lveten Plastic
21. Liforme
22. Starlight Yoga
23. Bean Products

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Key questions answered in Yoga Mat Market are:

What is the Yoga Mat market size of the dominating region?
What was the Yoga Mat market size in 2022?
What is the expected Yoga Mat market size by 2029?
What is the growth rate of the Yoga Mat Market?
Which are the factors expected to drive the Yoga Mat market growth?

Key Offerings:

Past Market Size and Competitive Landscape (2018 to 2021)
Past Pricing and price curve by region (2018 to 2021)
Market Size, Share, Size & Forecast by different segment | 2022−2029
Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by region
Market Segmentation – A detailed analysis by segment with their sub-segments and Region
Competitive Landscape – Profiles of selected key players by region from a strategic perspective