Growing Live TV Streaming & Video on Demand (VOD) Platforms Drive IPTV Market 

According to a comprehensive research report by Market Research Future (MRFR), “Internet Protocol Television (IPTV) Market is projected to grow from USD 52.1 Billion in 2023 to USD 208.9 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 18.96% during the forecast period (2023 - 2032)

Internet Protocol Television (IPTV) Market Overview

The global internet protocol television market is growing at a rapid pace. Huge developments in the telecom industry due to the increasing deployment of 5G and LTE networks drive the market growth. Advances in wireless communications equipment, which includes TV and line-based communication equipment, boost the market size.

Internet Protocol Television (IPTV) Market Report Scope:

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The Internet Protocol Television (IPTV) is the technology that allows users to stream TV channels using the Internet and television broadcasts transferring audio-video streams. Though streaming is often managed via user datagram protocol (UDP), IPTV, the TCP / IP protocol, is used to scale up transmissions and optimize the performance of the multimedia stream even during congested networks/ unstable mobile networks connections.

In addition to transmitting a number of TV channels, IPTV provides services such as video on demand, near video on demand, time-shifted TV, TV on demand (TVoD), live television, and others. IPTV deployments and network security ensure a professional experience, creating a stimulating business environment for content providers and advertisers alike. Internet Protocol TV either uses the public internet, private local area networks, or wide area networks (WANs)

IPTV is a secured and reliable model for streaming entertainment video, live streams, and related services across an IP data network. Encoded streams, broadcast TV, VOD, and interactive TV services are securely delivered across a network, using the IP protocol to transmit the audio, video, and control signals on smart TVs, set-top boxes, thin clients, and smart mobile devices, such as smartphones & laptops.

Internet Protocol Television (IPTV) Market Segments

The internet protocol television market is segmented into subscription types, models, and regions. The subscription type segment is sub-segmented into subscription-based and subscription-free. The model segment is sub-segmented into live and on-demand. The region segment comprises the MEA Asia Pacific, Americas, Europe, and rest-of-the-world.

Internet Protocol Television (IPTV) Market Regional Analysis 

North America dominates the global internet protocol television market. The strong growth in OTT platforms and telecom networks, alongside the rise in video streaming, increases the region's market shares. The government focus on developing LTE and 5G technologies, drive the regional market growth. The US, Canada, and Mexico are key IPTV markets in the Regions. Among these, the US is the dominating IPTV market in North America.

5G has provided significant opportunities for internet protocol television providers in the US, benefitting many software, hardware, and semiconductor companies. Developments in telecom infrastructures enhanced wireless telecom networks, and the growing development of LTE technologies are major propellers for the internet protocol television market in Canada. The North American IPTV market is projected to maintain its dominance throughout the assessment period.

The Asia Pacific region stands second in the global internet protocol television market. Factors such as increasing investments in network infrastructures within the region and the presence of many internet protocol television & service providers boost market revenues.

Additionally, vast developments of 5G and LTE networking services and security/ privacy & sensor technologies influence the region's internet protocol television market share. Besides, increased demand for internet protocol television and Internet connectivity with high reliability pushes the market growth.

Industry Trends

The internet protocol television market has been growing continually, witnessing the spurring rise in IPTV subscribers over the past few years. The total number of IPTV subscribers worldwide has already crossed the 160 MN mark. Also, the increase in satellite platforms that feed channels to the headends for distribution across the fixed broadband infrastructure supports the market growth.

Also, the rising IPTV networks in countries such as Great Britain, the US, Canada, the UK, France, Belgium, Germany, Sweden, Russia, China, and India create substantial market opportunities. Moreover, the growing numbers of IPTV providers worldwide influence the growth of the market. The growing preference for IPTV usage, popularity of OTT, and rise in SVOD as services are key market trends.

Additionally, the rise in OTT streaming services and improvements in IT infrastructure, alongside the growth in CDN, online video platforms, DRM, Player, and CMS, boost market revenues. The vast availability of monetization options and payment gateway integration with front-end interfaces, such as websites & apps for mobile and TV, escalates the market value of internet protocol television.

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Internet Protocol Television (IPTV) Market Competitive Analysis

The internet protocol television market would witness significant strategic approaches, such as expansion, collaboration, mergers & acquisitions, and advanced technology integration. Leading industry players are investing strategically in driving research and development activities and fostering their expansion plans.

For instance, on March 02, 2022, Blonder Tongue Laboratories, Inc., a leading designer and manufacturer of video telecommunications, cable, and fiber transmission technologies in the Americas, and TiVo, a leading provider of entertainment solutions and a wholly-owned subsidiary of Xperi Holding Corporation, launched advanced OTT to linear broadcast conversion technology for video service providers with the NXG edge platform.

 The new Blonder Tongue NXG Cryptolink for TiVo Managed IPTV Services, an OTT bulk IPTV video redistribution technology for small & medium-sized businesses (SMBs) and hospitality location deployments of cloud-based IPTV video services. The New NXG EDGE with Cryptolink is a compact, flexible, and scalable edge video platform capable of supporting every TiVo-managed IPTV service SMB & hospitality deployment.

Dominant Key Players on Internet Protocol Television (IPTV) Market Covered are:

•  AT&T Inc.
•  Akamai Technologies
•  Ericsson AB
•  Sterlitetech Tripleplay Services Ltd.
•  Huawei Technologies Co. Ltd.
•  Cisco Systems Inc.
•  ARRIS International Plc.
•  Moftak Solutions
•  Verizon

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