Luxury packaging needs to be perfect so that the image of elegance, class, and sophistication can be given. Luxury rigid boxes are often chosen here as their structure suggests quality and they usually get designed to give the image of expense.

16 Wishes Candles Rigid Box

The 16 Wishes Candles Box is a thoughtfully crafted set designed to make sweet sixteen celebrations truly magical. Each box contains 16 hand-painted star-shaped candles, each symbolizing a unique wish. Inspired by the beloved Disney Channel movie 16 Wishes, the set includes a replica of Abby Jensen’s iconic wish list and a matchbox featuring the 'Lucky Duck' logo. Made from eco-friendly materials and premium soy wax, these candles offer a sustainable and enchanting way to celebrate milestones. Available through various retailers, including Elixir Packaging and Custom Designs Boxes, the 16 Wishes Candle Boxes can be customized to suit individual preferences and themes .

The packaging is often more expensive than normal packaging boxes however it is able to give a higher perceived value of the product convincing consumers to pay more for it. The packaging can give products superior safety and can help a brand get a premium image in front of potential customers. This justifies the higher cost of the boxes.

The following discusses the economics of luxury packaging looking at the cost versus perceived value in rigid box manufacturing:

Material cost

These boxes are often made using thicker and more robust materials that are of a high-quality. This includes chipboard, cardboard, or paperboard. The materials tend to be more costly than regular packaging materials.

The box is rigid and thicker and so needs more high-quality material to make it. It is able to provide amazing protection to the product during transportation, handling, and storage, limiting damage. A brand can save money on potential returns and replacement expenses as it is more likely the product will reach the customer in good-condition.

When consumers look at the box they see how strong it is and think that the product is also strong and of a higher value. The perceived value of the product is therefore increased due to the strength and durability of cardboard luxury rigid boxes.

Perfect customizable packaging

This luxury packaging is made to be perfect for the brand, product, and target audience. It is customizable and can be designed to look unique and stand out amongst the competition helping a brand get a place in the competitive market.

The packaging can be made into a custom dimension according to the size and shape of the product that needs to be placed in it. This ensures that it fits in perfectly and reaches the customer safely.

Custom size boxes may increase the cost of the box but potential customers get the impression that something perfect is in the packaging. People are able to get a better unboxing experience which can end up helping a brand get loyal customers.

Premium image

Well-designed printed luxury rigid boxes are able to enhance the image of the brand. The packaging is able to give the impression of luxury as well as exclusivity. This makes the items in the box seem more expensive and valuable therefore justifying their higher cost.

Brand details are added on the box letting customers know which brand is selling the product and to help increase brand awareness and brand recognition. A brand logo, brand colors, company contact details are included in an attractive way. The brand logo can stand out more when the embossing impact is included on it as this raises the logo above the packaging design.

Memorable unboxing experience

The packaging is able to give customers a memorable unboxing experience increasing consumer satisfaction along with brand perception. The box is made to be functional so that it is simple to use.

For instance a brand may consider placing the products in a magnetic closure box which opens luxuriously due to the magnets on the box. This secures the product whilst giving customers a good unboxing experience that they can remember.

Custom luxury rigid boxes are even able to be designed with finishing touches that give the box a premium look and feel. A certain texture impact that is like the product can be included on the box making it feel a certain way when customers touch it.

 This excites people, making them want to explore the product further. For instance a soft texture can be included if a perfume or jewelry item is in the box or a rough texture can be added if some outdoor or adventure equipment is present in the packaging.

Foiling may be included which makes the packaging shine as gold or silver foil is added on the box here giving it a magnificent look. Embossing or debossing are other impacts that are popular.

The packaging is even designed in a high-end way with the help of the colors and graphics used. Often the minimalism theme is considered as this suggests luxury and elegance. Colors like gold, purple, black, etc. are included as they give the image of expense.

These boxes may cost a brand more but they are able to give consumers the impression that something expensive that is of a high-quality is in the box.

Chocolate Covered Strawberries Rigid Box

​The Chocolate Covered Strawberries Rigid Box is a premium packaging solution designed to showcase gourmet chocolate-dipped strawberries elegantly. Crafted from sturdy materials like rigid paperboard or eco-friendly Kraft, strawberry boxes ensure secure transport and an upscale presentation. Customizable with features such as die-cut windows, embossing, and foil stamping, they enhance branding and appeal. Ideal for gifting and retail, these boxes combine functionality with luxury, making them a popular choice for chocolatiers and confectioners. ​

Luxury rigid packaging may cost more to manufacture due to its strength and aesthetic appeal. However the box increases the perceived value of the product convincing customers that it is a high-end item. This justifies its higher cost and people may even be willing to pay more for it.