Born x Raised, often abbreviated as BXR, is a Los Angeles-based streetwear brand that has become synonymous with the city's rich cultural tapestry. Founded in 2013 by Chris "Spanto" Printup and Alex "2Tone" Erdmann, the brand emerged as a response to the rapid gentrification of Venice, California, aiming to preserve and celebrate the local culture and identity being eroded by urban development.

Founders and Origins

Spanto, a Venice native with Apache and Seneca heritage, and 2Tone, a fellow Angeleno, launched Born x Raised to reflect the authentic spirit of Los Angeles. Their designs often feature bold typography, vintage-inspired graphics, and references to local culture, embodying the raw and unfiltered energy of L.A.

Design Aesthetic

Born x Raised is known for its bold designs that blend nostalgic references with contemporary streetwear trends. The brand’s aesthetic often features gothic and old English fonts, paying homage to classic LA style. Their apparel frequently includes poignant messages about displacement, community, and resilience, reflecting the founders’ own experiences.

Collaborations and Cultural Impact

The brand has collaborated with numerous high-profile names in the fashion and entertainment industries, including Converse, Nike, and the Los Angeles Football Club (LAFC). These collaborations have helped cement Born x Raised’s status as a significant player in the streetwear scene.

Community Engagement

Beyond clothing, Born x Raised is a cultural movement. The brand has been instrumental in bringing attention to issues of gentrification and cultural preservation in Los Angeles. Through its designs and collaborations, BXR has created a platform for dialogue and activism, emphasizing the importance of community and heritage.

Challenges and Triumphs

Like many independent brands, Born x Raised has faced its share of challenges. From financial hurdles to personal setbacks—Spanto’s battle with cancer, for instance—the journey has been far from smooth. However, these challenges have only strengthened the brand’s resolve and deepened its connection with its audience.

Legacy of Spanto

Chris “Spanto” Printup passed away at 42 in a car accident on June 28, 2023. A beloved figure in Los Angeles and a key player in the streetwear fashion scene, Spanto's brand celebrated the city and his Indigenous roots. Born x Raised became known for its graphic tees and collaborations with local sports teams and other entities, highlighting Spanto's connection to the community and his Apache and Seneca heritage.

Conclusion

Born x Raised stands as a testament to the power of authentic storytelling in fashion. Through its bold designs, community engagement, and unwavering commitment to its roots, the brand has carved out a unique space in the streetwear landscape, resonating with audiences both in Los Angeles and around the world.