The global luxury jewelry market was valued at USD 49.1 billion in 2024 and is projected to expand at a compound annual growth rate (CAGR) of 8.7% from 2025 to 2030. This growth is largely fueled by rising consumer interest in sustainable and gender-fluid jewelry. Luxury jewelry is increasingly being seen as a form of personal expression, with consumers seeking out distinctive and meaningful pieces. Collections are now frequently incorporating unconventional designs, shapes, and materials.

Jewelry lines are embracing non-traditional aesthetics, including asymmetrical cuts, natural gemstone flaws, utilitarian styles, and opaque stones. These unique attributes appeal to consumers’ growing desire for individuality. Pearl jewelry, in particular, has seen a surge in popularity, bolstered by public appearances from figures like former US Vice President Kamala Harris, celebrities from film and music, and members of the British Royal Family.

The industry is also reflecting shifting societal norms, with more pieces embracing gender fluidity, including watches and wedding bands. While men’s jewelry has long existed, there is a noticeable rise in the popularity of unisex offerings. Gucci’s jewelry collections are inclusive of all genders, and Bulgari’s B.Zero 1 Rock line presents modern and stylish gender-neutral options.

Generation Z is notably averse to rigid classifications and labels, giving marketers greater flexibility in promoting products to diverse audiences and occasions. Shaun Leane, a London-based designer and pioneer of gender-neutral jewelry, has observed a rise in demand, particularly among same-sex couples looking for distinctive engagement rings. Leane, who launched his brand in 1999 after working with Alexander McQueen, continues to push boundaries in design.

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Regional Overview

In 2024, the Asia Pacific region held the dominant share of the global luxury jewelry market, accounting for 66.6% of total revenue. Jewelry carries significant cultural value in many APAC nations, closely tied to traditions, celebrations, and ceremonies. This strong cultural connection sustains a steady demand for luxury pieces. As a result, luxury brands are increasingly integrating regional cultural elements into their offerings to better connect with local consumers.

Key Player Insights

Leading companies in the luxury jewelry space include Guccio Gucci S.p.A., The Swatch Group Ltd, Compagnie Financière Richemont SA, and T&CO., among others. These companies prioritize craftsmanship, exclusivity, and design innovation. In response to evolving consumer behavior, they are focusing on personalized experiences and enhancing engagement through digital platforms. Collaborations with renowned designers and celebrities also help boost brand visibility. Moreover, expansion into emerging markets, along with a strong emphasis on sustainability and ethical sourcing, reinforces long-term growth and relevance.

  • Guccio Gucci S.p.A. is renowned for its premium jewelry collections, offering a broad range of bracelets, rings, necklaces, and earrings crafted with exceptional quality.

  • The Swatch Group Ltd is a Swiss-based corporation known for designing, producing, and distributing luxury watches and jewelry, with notable brands including Omega, Longines, and Breguet.

Leading Companies in the Luxury Jewelry Market

The top companies holding a significant share and influencing industry direction include:

  • Guccio Gucci S.p.A.

  • The Swatch Group Ltd

  • Compagnie Financière Richemont SA

  • T&CO.

  • GRAFF

  • LOUIS VUITTON

  • Signet Jewelers

  • Chopard

  • MIKIMOTO

  • Pandora

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