A well-designed restaurant menu board can make all the difference between a passerby and a loyal customer. In the current society, people want to be attended to quickly, and the first thing they encounter is the menu. Restaurant digital signage can therefore be used to design an experiment that will attract the attention of the clients and sell them. Here are some tips that would be useful in creating a menu board that would attract more customers.

1. Keep It Simple and Readable

The first and the foremost rule in the menu board design is that the menu should be easy to read. Whether you are using a conventional board or restaurant menu digital display, the customers should be able to read and comprehend the offerings provided. When creating graphics, one should use clear fonts, no overlapping of elements and minimal clutter. Focus on the most important aspects such as the name of the item, its price and brief description. Use not more than two fonts and make sure the text is legible from a distance.

2. Use High-Quality Images

Pictures are potent weapons if properly applied. Food images can make one drool and decide to purchase the products shown in the photos. However, low quality or even images that are not very clear due to bad lighting will have the opposite effect. If you are using restaurant digital signage, make sure to use high quality images on the high-quality screens so as to give the audience an impression of the quality of the food they are about to consume. Do not overcrowd your windows —use only your most popular or products that are relevant to the current season.

3. Highlight Specials and Best Sellers

Position the most ordered or the most profitable foods and beverages. This can be done by using bright colors, animation if in a digital menu board, or a different section on the restaurant menu board. Customers are sometimes confused by the large number of options, so it is useful to provide information about several options for choosing a product that will help you to make a decision and save time.

4. Organize Menu Items by Category

First, the use of a well-organized menu enables the customers to locate whatever they are searching for easily. Subdivide the items into categories such as appetizers, entrees, desserts or beverages. In each of the sections, it will be helpful to number the items starting from the most popular or the most profitable. With restaurant digital signage, you can even decide to change sections or even have a tab form of a system that can be used in the restaurant.

5. Use Colors Wisely

Indeed, colors do not only represent a brand, but they also affect appetite or even emotions. For instance, small vibrant colors such as red, orange and yellow lead to food craving while large amounts of cool colors like blue and green cause feelings of freshness. Choose the color range that reflects your brand and use it throughout the magazine. Regarding digital signage, one can try to use some colors and then see which of them attract more attention.

6. Remain Engaging with Digital Signage

Traditional boards are fixed, but restaurant digital signage is not. It can be updated frequently with new items, special offers or even the day parting where you have the breakfast, lunch or dinner menus. Different shades, levels, video loops, and live updates tell customers you have an updated and fashionable restaurant.

7. Reflect Your Brand Personality

Your restaurant menu board is not just a piece of paper, but your vision of what customers will see once they come to you. Choose a design that fits the rest of the interior, logo and the atmosphere you are trying to set. In developing your board, it is important that it represents your intended theme, whether it is rustic, minimalistic or fast food.

Final Thoughts

The creation of a restaurant menu board is a process that is as much a science as it is an art. Restaurant digital signage is much more versatile and allows you to try, adjust and make changes to suit your clients’ needs immediately. So, it is crucial to understand that a menu is not only about providing information – it also persuades, captivates, and increases your revenues.