Brain Health Supplements Market Accelerates with Influence from...

Brain Health Supplements Market Accelerates with Influence from Fitness Communities

Posted 2025-04-22 07:03:10

The global brain health supplements market reached a valuation of USD 8.63 billion in 2022 and is projected to expand at a compound annual growth rate (CAGR) of 13.3% from 2023 to 2030. This growth is largely driven by increasing awareness around mental health concerns, including attention deficits, memory decline, anxiety, and depression. Additionally, a rising preference for natural and herbal health remedies is expected to further propel market expansion during the forecast period. The growing demand for multifunctional supplements that act as energy boosters, antidepressants, cognitive enhancers, and anxiety relievers is likely to stimulate more research and development in this space. Furthermore, heightened interest from the sports industry in improving cognitive performance among athletes is anticipated to create new growth opportunities.

Individuals involved in academic and professional settings are expected to significantly contribute to the rising demand for brain health supplements in the coming years. These products are also expected to gain traction among people dealing with various neurological conditions such as depression, dementia, anxiety, and insomnia.

A report by the World Health Organization (WHO) published in September 2021 highlighted that approximately 280 million people worldwide of all age groups suffer from depression. In the United States, anxiety disorder is one of the most prevalent mental health conditions.

According to an October 2022 report by the Anxiety & Depression Association of America, about 19.1% of U.S. adults—equivalent to 40 million individuals—experience anxiety. As awareness of mental health issues continues to grow, the application scope for brain health supplements is expected to broaden accordingly.

These supplements are also being used to manage other cognitive and age-associated conditions, including hyperactivity and Parkinson’s disease. Growing concern about mental wellness and cognitive health is anticipated to support continued market growth.

Memory-enhancing brain supplements recorded the highest market penetration in 2022. Heightened competition in both educational and professional environments has fueled demand for these products. Moreover, the increasing need to support memory retention among aging populations has further boosted market interest.

Consumers are also drawn to these supplements due to their affordability and ease of access, which are expected to continue driving product adoption and segment growth.

Initially focused on aging baby boomers aiming to delay or prevent cognitive decline, cognitive enhancement supplements are now also being marketed toward millennials, a generation frequently seeking productivity-boosting solutions under high-pressure conditions.

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Regional Insights
North America led the global market in 2022, accounting for over 40.1% of the total share. Demand in the region has seen notable growth, spurred by increasing health consciousness and rising interest in cognitive wellness products, particularly among younger consumers.

A survey by the American Association of Retired Persons (AARP) in June 2019 revealed that a large segment of Americans aged 50 and older regularly consume brain health supplements, primarily driven by concerns over cognitive decline and brain health.

Meanwhile, the Asia Pacific region is projected to experience the fastest growth, with a CAGR of 15.8% from 2023 to 2030. This surge is attributed to heightened awareness of supplement benefits, a preference for natural over pharmaceutical options, and a growing incidence of Alzheimer’s in countries like China, India, and Japan.

Key Players in the Global Brain Health Supplements Market Include: