Introduction:

Jewelry is not just perceived as a product but as a priceless gift and blessing for the person who wears it. The trending designs of jewelry are gaining the attention of customers drastically, bringing plenty of opportunities for innovation and growth to jewelers. Additionally, celebrities and their choices, and lifestyles have become part of an individual’s life.

Moreover, whether it is a red carpet event or a grand success party, celebs do not miss the chance to enhance their beauty with luxury, elegant, and unique jewelry pieces. Following this, various luxury jewelry brands have become popular, creating a large volume of customer base in the global population. Additionally, the jeweler’s improved focus on exploring innovative jewelry designs and delivering authentic products supports the jewelry industry. This could contribute to a revenue of USD 482.22 billion in the coming five years.

However, the question arises: Which are the most preferred luxury jewelry brands that uplift the industry dynamics, taking it to the next level in the competitive market landscape?

1. Tiffany & Co.

Endorsed by: Beyoncé, Audrey Hepburn, Blake Lively, Kendall Jenner 

Being a top brand on the list, Tiffany & Co. started its business journey in 1837 with stationary and fancy products in the New York region. The movie “Breakfast at Tiffany’s” was the breakthrough for this brand that made it famous and became timeless and popular among individuals who like classic and elegant jewelry. However, jewelry products, namely “Tiffany Setting engagement ring” and “Tiffany Keys pendants,” are some of the favored pieces, making it a trusted brand for engagement rings and red-carpet accessories. Additionally, it was awarded for its finest silver jewelry craftsmanship, which has made it a leading brand in the world of silver.

The few trendiest products include the Mini Return to Tiffany double heart tag, T-shaped diamond ring, HardWear link bracelet, and more.

What makes it a celeb’s favorite?

• Graceful packaging with its signature Tiffany Blue Box
• Magnificent craftsmanship in diamonds and silver jewelry pieces  
• Ideal blend of tradition and modern elegance  

Recent Update:

In May 2024, the Tiffany Titan by Pharrell Williams collection debuted in the market. This collection represents the powerful design, fearless identity, and uniqueness of the spear inspired by the mythological Poseidon’s trident. This collection has been made available worldwide at their offline stores and through websites.

2. Harry Winston

Endorsed by: Jennifer Lopez, Madonna, Jennifer Lawrence, Gal Gadot  

Harry Winston is another brand owned by celebrities around the globe. This was established by Harry Winston itself in 1932. This is popular for its high-grade diamonds, acclaimed as “'King of Diamonds.' This claim is supported by the noticeable piece he purchased, which was the 127-carat Portuguese Hope Diamond, the Star of the East Diamond (now available in the Smithsonian’s collection). Additionally, his crown of 'Jeweler to the Stars’ depicts its popularity among Hollywood celebs and keeps it at the forefront of its competitors.

Some trendiest products include diamond rings such as lily cluster diamond rings, and sunflower diamond rings, along with the Forget-Me-Not collection.

What makes it a celeb’s favorite?

• Incomparable diamond authenticity and brilliant quality  
• Finest yet lavish designer pieces  
• Renowned legacy in Hollywood  

Recent Update:

In November 2023, Harry Winston announced the exhibition named “Rare Jewels of the World” of in-house luxury jewelry pieces in Beijing. This event showcased legendary jewelry stories, unique high jewelry pieces, royal jewels, and timepieces.

3. Cartier

Endorsed by: Rihanna, Angelina Jolie, Kate Middleton, Timothée Chalamet  

In 1847, Louis François started this brand which is known for royal and refined jewelry. Cartier was further crowned as 'The Jeweler of Kings, the King among Jewelers,' serving the duo of platinum and diamond jewelry. Their most wanted product lines include the LOVE collection, Juste un Clou, and Panthère. The distinctive jewelry collection is available in different colors of gold and with or without diamond inclusion.

Some trendiest products include the love bracelet, Trinity de Cartier ring, Juste un Clou bracelet, Panthere de Cartier ring, and diamants legers necklaces.

What makes it a celeb’s favorite?

• Iconic, lifelong designs complementing creative outfits  
• Enhanced history of royals and Hollywood ornamental pieces
• Luxurious crafting of the famous Love Bracelet

Recent Update:

In May 2023, Catherine Deneuve entered the 76th annual Cannes Film Festival with elegant and passionate Cartier’s sapphire and diamond jewelry, and Blanca Li and Gong Li both chose the infinite light of diamonds for their black outfit, showcased its ornamental choice.

4. Bvlgari

Endorsed by:  Zendaya, Rachel Weisz, Elizabeth Taylor, Priyanka Chopra, Anne Hathaway, Lisa (BLACKPINK)  

Bold, vibrant, and glamorous motifs are the peculiarities of this brand, established in 1884. Bvlgari’s or Bulgari’s popular “Serpenti Collection” is inspired by snake motifs reflecting its charismatic designs. Such bold jewelry pieces can often be worn by celebs on global fashion events and red carpets.

Some Trendiest products include the BVLGARI Serpenti Viper ring, BVLGARI Serpenti Viper Diamond necklace, bracelets, and more.

What makes it a celeb’s choice?

• Prime designs with colored gemstones  
• Italian designers with a blend of modern and traditional aesthetics  
• Superior crafting of love statement jewelry  

Recent Update:

In October 2024, Bvlgari announced the launch of a digital boutique in India by collaborating with Tata CLiQ Luxury. This partnership is made to expand Bvlgari’s reach in the e-commerce space and improve its sales.

5. Van Cleef & Arpels

Endorsed by: Gigi Hadid, Reese Witherspoon, Meghan Markle, Margot Robbie  

An enchanting couple, Alfred van Cleef and Estelle Arpels, initiated a luxurious line in 1906. The brand’s in-house collection “Mystery Set” was an exceptional accomplishment that has secured a patent. An intricate jewelry piece is made with confound 300 hours of effort from a skilled jeweler. The brands focus on the design inspired by animals, flowers, and nature.  The noticeable achievement of the brand was an 8.24-carat Ruby and Diamond ring, sold at $4,226,500 in 2011.

Some trendiest collection includes Alhambra, Perlée, and Frivole.

What makes it a celeb’s favorite?

• Legitimate designs embodying love, blessing, and elegance  
• Handcrafted luxury with a finest and feminine touch  
• Vintage-inspired yet superior motifs  

Recent Update:

In January 2025, Van Cleef & Arpels launched an exhibition on “Shades of Blue” at Heritage Gallery in Paris, showcasing selective jewelry from a traditional collection flowing the theme of blue.

Final Touch

Luxury jewelry is all about timeless design, royalty, finest craftsmanship and showcasing statement pieces beyond their pricing. Whether it’s demand for lovely designs, heritage touches, graceful diamonds, or elegant pieces, these brands continue to surprise their customer with innovation and authenticity in the world of jewelry.