The toy industry is booming, with trends constantly evolving based on consumer demand, popular franchises, and emerging innovations. If you're in the business of buying and selling wholesale toys, it's essential to stock items that move quickly. From educational STEM toys to collectible action figures, choosing the right products can maximize your profits and keep customers coming back.

In this guide, we'll explore some of the fastest-selling wholesale toys in 2025, along with insights into emerging trends that are shaping the market.

Top Toy Trends in 2025

1. STEM & Educational Toys

Parents are increasingly investing in toys that promote learning. STEM (Science, Technology, Engineering, and Math) toys, such as coding kits, robotics sets, and interactive science kits, are in high demand. These toys help children develop problem-solving skills while keeping them engaged.

2. Collectible Figures & Blind Box Toys

From limited-edition action figures to surprise blind box toys, collectibles remain a hot commodity. Pop culture-themed toys inspired by movies, TV shows, and video games are particularly sought after by both kids and adult collectors.

3. Sensory & Fidget Toys

The craze for fidget toys isn’t slowing down. Pop-its, squishies, and stress-relief toys continue to be popular, offering a fun way to enhance focus and reduce anxiety.

4. Eco-Friendly & Sustainable Toys

As more consumers prioritize sustainability, eco-friendly wooden toys, recycled plastic playsets, and biodegradable stuffed animals are becoming top picks for parents looking for greener options.

5. Ride-On & Outdoor Toys

With an increasing focus on active play, ride-on cars, scooters, trampolines, and water play toys remain strong sellers, especially during the warmer months.

Best Wholesale Toy Picks for 2025

1. Mitutoyo 500-196-30 Series 500 Digital Caliper

While not a traditional toy, this precision measuring tool is an essential pick for educational and DIY toy-building kits. It’s great for STEM projects where accuracy is key. Find it at wholesale prices here:
👉 Mitutoyo 500-196-30 Series 500 - Wholesale

2. Interactive Learning Tablets for Kids

Tablets designed for children, loaded with educational games and apps, are a staple in the toy industry. They provide a safe way for kids to learn and play at the same time.

3. Building Block Sets (Compatible with LEGO®)

Creative construction sets are always in demand. Whether they feature famous landmarks or futuristic space stations, these kits encourage problem-solving and creativity.

4. Plush Toys Based on Viral Characters

Stuffed animals based on trending cartoon characters, memes, and social media sensations make excellent wholesale investments. Limited-edition plush toys often sell out fast!

5. Remote-Control Cars & Drones

RC toys are getting more advanced, with drones, AI-powered cars, and even interactive battle robots topping wish lists for kids and hobbyists alike.

6. DIY Craft Kits

Slime-making kits, painting sets, and bracelet-making packs are popular among kids and parents looking for engaging, mess-free creative activities.

7. Augmented Reality (AR) Toys

AR toys that integrate digital elements with physical play, such as interactive globes or storytelling kits, are growing in popularity and create a unique play experience.

Final Thoughts

Staying ahead in the wholesale toy market requires keeping up with trends and stocking high-demand products. Whether you’re looking for educational STEM kits, collectible figures, or interactive tech toys, these best-selling options can help maximize your profits.

For those interested in precision tools for educational kits or DIY projects, don’t forget to check out Mitutoyo 500-196-30 Series 500 at wholesale prices!

Would you like help sourcing more trending wholesale products? Let me know