The hydrolyzed collagen market, a vital player in the health and wellness sector, is poised for substantial growth, driven by a burgeoning demand for preventive healthcare measures and the rising popularity of natural ingredients. With an anticipated CAGR of approximately 8% between 2019 and 2029, this market is set to surpass the billion-dollar mark by 2021, according to a recent report by Transparency Market Research (TMR).
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Key Players and Market Developments
• Gelita AG
• Rousselot
• Nitta Gelatin, Inc.
• Hainan Huayan Collagen Biotech Co. Ltd
• Nippi Collagen
• NeoCell Corporation
• Giant Sports International Inc.
• Beijing Semnl Biotechnology Co, Ltd.
• Codeage, Amicogen, Inc.
• BioCell Technology LLC
• Weishardt
• Antler Farms
• Connoils LLC
• Perfect Supplements

The Rise of Veganism: A Challenge and Opportunity

Historically, hydrolyzed collagen sourced from cattle dominated the market. However, the emergence of marine-sourced collagens, with their perceived advantages in solubility and skincare properties, has led to a surge in their adoption. Nevertheless, the growing mainstream acceptance of veganism presents a potential roadblock for the market. As consumers increasingly opt for plant-based alternatives, manufacturers are exploring innovative solutions such as vegan collagen derived from genetically modified yeast and bacteria to meet evolving dietary preferences.

Preference for Powdered Hydrolyzed Collagen

Consumers exhibit a strong preference for powdered hydrolyzed collagen over liquid and tablet forms due to its longer shelf life, high bioavailability, and purity. Powdered collagen is perceived as cost-effective and versatile, making it the preferred choice for nutritional supplementation. However, the liquid form is gaining traction owing to its superior absorbability, indicating a potential shift in consumer preferences towards convenience and efficacy.

Strategies for Success in a Dynamic Market Landscape

In a fragmented market landscape, global players can capitalize on opportunities by expanding their global reach and diversifying their product portfolios. Collaborations and partnerships can facilitate innovation and product development, enabling market players to meet evolving consumer needs effectively. Moreover, a consumer-centric approach, coupled with a focus on clean-label products and flavor innovation, can enhance market competitiveness and drive growth.

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