Data Masking Market Overview

Data masking is a security technique that protects sensitive data by replacing it with non-sensitive data, also known as synthetic data. This is done to prevent unauthorized access to the sensitive data, while still allowing the data to be used for testing, development, and other purposes.

The data masking market is growing rapidly due to the increasing need to protect sensitive data from cyberattacks. The market is also being driven by the increasing adoption of cloud computing, which has led to more data being stored in the cloud.

Key Companies in the Data Masking Market

Some of the key players in the data masking industry include:

• IBM
• Oracle
• SAS
• Informatica
• Imperva
• Trillium Software
• SecuGen
• Prevalent
• Maskingsoft
• Icertis
• Clearswift

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Market Segmentation

The data masking market can be segmented by:

• Deployment: On-premises, cloud-based
• Application: Testing, development, compliance, privacy
• Industry: Financial services, healthcare, retail, government, IT and telecom, others

Top Impacting Factors

The following are the top impacting factors of the data masking market:

• Increasing need to protect sensitive data from cyberattacks
• Increasing adoption of cloud computing
• Rising awareness of data privacy regulations
• Growing need for data analytics
• Increasing demand for compliance with regulations such as GDPR and CCPA

Regional Insights

The North American region is the leading market for data masking due to the high adoption of cloud computing and the presence of a large number of data-driven organizations. The European region is also a major market for data masking due to the strict data privacy regulations in place.

Industry Latest News

• In June 2023, IBM announced the acquisition of Entrust Datacard, a provider of data protection and privacy solutions. This acquisition will help IBM to expand its data masking capabilities and offerings.
• In May 2023, Oracle announced the release of its new data masking solution, Oracle Data Masking Cloud Service. This solution is designed to help organizations protect their sensitive data in the cloud.
• In April 2023, SAS announced the launch of its new data masking solution, SAS Data Masking for DataOps. This solution is designed to help organizations automate the data masking process and improve the efficiency of their data protection efforts.