The global wallpaper market size is expected to reach USD 2.44 billion in 2030 and is expected to grow at a CAGR of around 4.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. The growth is primarily driven by the rising disposable income, the growing trend of home remodeling, and the major initiatives taken by market players to offer a variety of products. Commercial uses of wallpaper in hotels, restaurants, and hospitals across the globe are expected to boost the growth of the residential wallpaper industry.

The market is highly competitive due to the presence of a high number of companies with vast strong brand images, geographic presence, and wide distribution networks. Market players are expected to increase their focus on innovation with increasing R&D activities. For instance, in September 2020, AS Creation Tapeten AG revised the online shop with new functions like motifs and room configurators. These functions allow digital prints to be applied to individual walls and wallpapers.

Key players in the industry are concentrating on the launch of eco-friendly and aesthetically pleasing wallpaper in different designs and styles. Consumers are preferring peel and stick wallpapers as these are easy to use. Various firms are implementing strategies such as partnerships and acquisitions to gain market share. For instance, Blik Inc. introduced new self-adhesive removable wallpapers with new designs and sizes for interiors and exteriors, accelerating the sales of removable wallpaper.

North America held the largest revenue share in 2023, owing to the rise in the inclination of people in North America toward home renovation projects that includes personalizing according to their needs and recent trends. For instance, according to a remodeling survey from the National Association of Home Builders, 40% of the houses in North America are more than 50 years old anticipating there will be an increase in renovation spending in the coming years.

Additionally, the rising number of hypermarkets, specialty food stores, and supermarkets across the globe has significantly boosted the adoption of Residential Wallpapers. According to the Food Institute, Costco is expected to open around 22 new warehouses each year, with 75% of them located in the U.S. The retailer also plans to open three new stores in Bradenton, Florida; Bismarck, North Dakota; and Plainfield, Illinois. Similarly, Walmart invested billions in new stores and improvements throughout 2019.

Wallpaper Market Report Highlights

• Vinyl-based wallpaper dominated the global market with a significant revenue share of around 37% in 2023. The demand for vinyl-based wallpaper can be attributed to a high preference for these products in the residential and commercial sectors
• The nonwoven segment is expected to witness a substantial CAGR of around 5.4% from 2024 to 2030. Nonwoven wallpapers remain stable in dry and humid conditions when combined with the printing solution. These wallpapers provide an ideal mix of natural and synthetic fibers which are utilized for producing coffee filters, tea bags, and gauze
• The Asia Pacific wallpaper market is anticipated to witness the highest CAGR of 5.6% from 2024 to 2030

Wallpaper Market Segmentation

Grand View Research has segmented the global wallpaper market report on the basis of product, end use and region

Wallpaper Product Outlook (Revenue, USD Million, 2018 - 2030)

• Vinyl
• Nonwoven
• Paper
• Fabric
• Others

Wallpaper End-Use Outlook (Revenue, USD Million, 2018 - 2030)

• Residential
• Commercial

Wallpaper Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Spain
  • Italy
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia & New Zealand
• Central & South America
  • Brazil
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia

List of Key Players

• Sangetsu Corporation
• York Wall Coverings Inc.
• Brewster Wallpaper Corporation
• Schumacher & Co.
• AS Creation Tapeten AG
• Osborne & Little
• The Romo Group
• Grandeco
• 4walls
• Asian Paints

Recent Developments

• In July 2023, F. Schumacher & Co. established its new office in the historic Devlin building, situated at the heart of Manhattan's vibrant Soho neighborhood. This relocation mirrors the company's identity as a forward-thinking design hub fueled by innovation, housing renowned brands like Schumacher, Patterson Flynn, Backdrop, and Frederic magazine.
• In April 2023, the Romo Group collaborated with Alice Temperley, founder and creative director of Temperley London, to release a collection of wallpapers, pillows, fabric, and trimmings. Wallpapers were launched in 12 different patterns, ranging from animal prints to exotic chinoiserie to botanicals.
• In January 2023, Grandeco Wallfashion Group Belgium NV launched a digitally printed wallpaper collection for its Mural Young Edition. The murals are digitally printed in a printing press custom-made for the company.

Order a free sample PDF of the Wallpaper Market Intelligence Study, published by Grand View Research.