The global EdTech market is projected to reach USD 142.37 billion in 2023, and is expected to grow at a CAGR of 13.4% from 2024 to 2030. EdTech leverages hardware and software to enhance classroom learning and student outcomes, addressing educational barriers through technology-driven teaching and learning. The increasing shift towards online eBooks facilitates global accessibility and cost-effective content creation. Digital books offer multilingual support and accessibility for learners with disabilities through audio formats, promoting vocabulary expansion and improved reading comprehension.

Gather more insights about the market drivers, restrains and growth of the Education Technology Market

Regional Insights:

North America Education Technology Market Trends

North America dominated the market with a revenue share of over 36% in 2023. The high share can be attributed to the increased focus on personalized learning and the adoption of digital skills. Moreover, the plenty of investments from venture capitalists and private equity investors in the EdTech sector propelled the market growth. For instance, in December 2023, Achieve Partners, a private equity firm, launched a USD 167 million fund focused on transforming technology approaches in K-12 schools and universities, aiming to enhance learning outcomes. The fund focuses on investing in software and tech-enabled services companies spanning K-12 through higher education and workforce development.

U.S. 
The education technology market in the U.S. is expected to grow at a CAGR of 11.3% from 2024 to 2030, owing to the presence of numerous start-ups and well-established EdTech companies in the country. Further, the increased technology adoption by schools and educators and a surge in investments are enhancing learning outcomes within the education sector.

Canada

Canada education technology market held a significant share in the North American region. High demand for personalized and flexible learning approaches, growing government support in terms of encouraging implementation of digital solutions in schools & universities, and increasing investments by venture capitalists are some of the key factors driving the Edtech adoption in the Canadian market.

Europe Education Technology Market Trends

The education technology market in Europe is expected to witness significant growth over the forecast period. Most of the region’s investments have been focused on areas such as corporate training, online training, and language learning. The regional market is gaining traction not only with the growing presence in the number of EdTech hubs in London, Oslo, and Helsinki, among others, but also with increasing attention from venture capitalists, governments, and EdTech accelerators.

UK 

UK education technology market held a significant share in the European region. The majority of the region's funding is going to the U.K. and Nordics, as these markets have the highest penetration of devices and broadband in the K-12 segment. For instance, in February 2022, Microsoft partnered with the government's Get Help with Technology initiative by the government of the U.K., which provides underprivileged children and youth with laptops and tablets to help with remote education.

Germany 

The education technology market in Germany is expected to grow at the fastest CAGR from 2024 to 2030. The growing rate of digital transformation across the German education sector and the rising adoption of e-learning solutions in the corporate sector owing to the strong focus of the German government on enhancing digital transformation of the industrial sector are observed as some of the primary factors driving the education technology in the German Market.

Asia Pacific Education Technology Market Trends

The education technology market in the Asia Pacific region is anticipated to register the highest CAGR over the forecast period, attributed to the rising prevalence of computing and smart devices among the masses. In recent times, developing countries such as India have witnessed a wave of affordable broadband connectivity, resulting in numerous education technology companies reaching out to the population. This trend is anticipated to enable users to experience educational learning with the assistance of internet connectivity. Besides, education stakeholders in developing areas are increasingly considering technology to bridge the gap between educational infrastructure and teaching resources.

India

India education technology market held a significant share in the Asia Pacific region. India has witnessed a wave of affordable broadband connectivity, resulting in numerous companies reaching out to the population. This trend is anticipated to enable users to experience educational learning with the assistance of internet connectivity. In addition, education stakeholders in developing areas are increasingly considering technology to bridge the gap between educational infrastructure and teaching resources.

China 

The education technology market in China held a significant share in the Asia Pacific region. China places significant emphasis on K-12 education, investing heavily in the implementation of advanced e-learning solutions that encourage and allow Chinese students to compete successfully in global competitions. The outbreak of the COVID-19 pandemic further accelerated the adoption of advanced solutions for test preparation and content delivery.

Japan 

Japan education technology market held a significant share in the Asia Pacific region. The Japanese market is experiencing significant growth owing to strong marketing strategies and reasonable product offerings by companies such as NTT Education, Benesse Holdings, and Gakken. As the Japanese education system highly embraces local culture, international solution providers find it challenging to enter the Japanese market, thereby allowing local vendors to enhance their market share.

Middle East & Africa Education Technology Market Trends

The Middle East & Africa (MEA) region is anticipated to thrive over the forecast period. The governments of the GCC union are taking initiatives such as mandating the students for purchasing laptops or desktops, in an attempt to emerge as the prominent educational hubs globally.

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Key Companies & Market Share Insights

Key education technology companies include BYJU'S, Coursera Inc., Microsoft, Udacity, Inc., and Google LLC. Companies active in the Education Technology (EdTech) Market are focusing aggressively on expanding their customer base and gaining a competitive edge over their rivals. Hence, they pursue various strategic initiatives, including partnerships, mergers & acquisitions, collaborations, and new product/ technology development. For instance, in January 2024, Baims, a Kuwaiti EdTech firm, acquired Orcas, an Egyptian online tutoring startup. The acquisition aims to enhance Baims' presence in the MENA region and to expand its offerings to include both pre-recorded courses and personalized 1-on-1 tutoring.

Key Education Technology Companies:

The following are the leading companies in the education technology market. These companies collectively hold the largest market share and dictate industry trends.

• BYJU'S
• Blackboard Inc.
• Chegg, Inc.
• Coursera Inc.
• Edutech
• edX LLC
• Google LLC
• Instructure, Inc.
• Microsoft
• Udacity, Inc.
• upGrad Education Private Limited

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