The global zero trust security market was valued at approximately USD 24.84 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 16.6% from 2023 to 2030. Several factors are driving this significant growth in the zero trust security industry, including the increasing adoption of Choose Your Own Device (CYOD) and Bring Your Own Device (BYOD) policies, a rising frequency of cyberattacks, and advancements in cybersecurity regulations.

The growing popularity of BYOD and CYOD practices is a key contributor to the expansion of zero trust security. These models offer organizations the advantage of reducing costs associated with endpoint infrastructure procurement, as employees are permitted to use their own devices or devices of their choice. The reduced need for purchasing and maintaining company-owned devices has made these models highly attractive. Furthermore, allowing employees to use devices they are familiar with can improve productivity, as they are more comfortable and efficient with their personal or chosen devices. During the COVID-19 pandemic, the BYOD trend gained significant momentum as businesses transitioned to remote work, creating an even greater need for robust security frameworks like zero trust to protect sensitive data.

Gather more insights about the market drivers, restrains and growth of the Zero Trust Security Market

While BYOD and CYOD policies provide flexibility and cost-saving benefits, they also introduce certain risks, primarily related to data security. Employees accessing company networks and cloud applications via personal devices may inadvertently expose sensitive business information to security threats. This access increases the potential for data breaches, theft, and malware attacks. Traditional cybersecurity measures, which often rely on perimeter defenses, are insufficient to protect against sophisticated threats such as Advanced Persistent Threats (APTs). Cyber attackers continuously seek new ways to infiltrate corporate networks, which underscores the growing need for zero trust security models to secure organizational infrastructures.

Zero trust security methodologies address these challenges by verifying and authenticating every user, device, and network location before granting access. Under the zero trust model, no entity, whether internal or external, is trusted by default. Access is granted only to individuals, devices, or systems that meet the predefined security criteria, ensuring that sensitive data is protected from unauthorized access, even if an employee’s device is compromised. This principle is especially effective in environments where BYOD and CYOD models are in use, as it provides an additional layer of security by continuously monitoring and authenticating access to critical resources.

Deployment Segmentation Insights

By deployment, the cloud-based segment of the market is expected to experience the highest growth rate, projected to exceed 17% from 2023 to 2030. Cloud-based deployment offers several advantages that contribute to its rapid growth, including reduced need for in-house resources, lower upfront costs, continuous monitoring, flexibility, automatic backups, and more effective patch management. Additionally, cloud solutions enable scalability, allowing organizations to expand or modify their security infrastructure as needed without significant investments in physical hardware. These benefits make cloud-based deployments particularly attractive to companies looking to streamline their operations and improve security posture while reducing overhead costs.

On the other hand, the on-premises deployment segment held the largest revenue share of more than 77% in 2022 and is expected to maintain significant growth during the forecast period, driven by continued preference for on-premises solutions. Many organizations favor keeping sensitive data within their own facilities, rather than entrusting it to external cloud providers, due to concerns about data sovereignty and control. On-premises deployments allow companies to retain hands-on ownership of their data and security monitoring, providing them with greater flexibility and control over their security strategies. This hands-on control also enables businesses to create more adaptive security programs that can respond to specific needs or vulnerabilities.

Despite the strong preference for on-premises solutions, enterprises are increasingly migrating to cloud-based models due to their cost-effectiveness. Cloud-based deployments eliminate the need for large capital expenditures on hardware, and they often provide more flexible and scalable security solutions that are easier to manage and maintain. The shift towards cloud-based zero trust security models is expected to gain momentum in the coming years, driven by the increasing demand for flexible, cost-effective, and scalable cybersecurity solutions.

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