Cat Litter Products Industry Overview
The global cat litter products market size was estimated at USD 15.65 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2030. A rise in spending on pets coupled with an increase in the number of cat owners across the globe is expected to positively impact market growth. Two-thirds of respondents to a 2022 American Pet Products Association (APPA) study of pet owners said they take their animals into account while making financial goals. Pet owners showed a dedication to providing the required care for their animals, including food (75%) and brand loyalty (56%).
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The cat litter products industry is experiencing growth due to the introduction of innovative products, such as paper-based and scented cat litter. Traditional cat litter products require cat owners to collect and dispose of the litter in plastic bags, which can be inconvenient. However, paper-based cat litter, made from materials similar to toilet paper, offers the advantage of easy disposal in the toilet. In addition, scented cat litter is gaining traction in the market, benefiting from the overall increase in demand for scented consumer products. With convenience being a priority for pet owners, the online retail channel has witnessed a surge in cat litter sales.
Consumers prefer car litter that is biodegradable, renewable, and does not contain chemicals or any fragrances. Companies are therefore investing in research and development (R&D) to introduce new natural products that are safe and efficient at the same time. For instance, The Original Poop Bags, a Georgia, U.S.-based company, launched Catfidence, a 100% organic bamboo cat litter. It is manufactured from sustainable pine and bamboo and is certified as compostable. Rising initiatives by various companies in this space are expected to have a positive impact on the market.
Consumers want natural cat litter with functions and features similar to clay-based litter. This means the product should be easy to clean and scoop and offer efficient odor control. Sustainably Yours, a U.S.-based natural cat litter brand, mixes cassava and corn to develop sustainable and renewable cat litter with exceptional performance. The unique formulation results in cat litter with outstanding odor-control and clumping properties, making it extremely easy to scoop and clean.
In the past decade, global pet adoption has significantly increased. A 2021 report from the European Pet Food Industry Federation (FEDIAF) revealed that 46% of European Union households owned a pet, with 26% of the European population having at least one cat, totaling 113.58 million cats in Europe. Pet adoption initiatives play a pivotal role in promoting pet ownership and boosting revenue for pet care product manufacturers. These initiatives raise awareness about the benefits of pet adoption, encourage responsible pet ownership, and provide resources to prospective pet owners.
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- The global plastic bags & sacks market size was valued at USD 23.54 billion in 2023 and is expected to expand at a CAGR of 5.5% from 2024 to 2030.
- The global bamboos market size was estimated at USD 59.30 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.5% from 2022 to 2030.
Cat Litter Products Market Segmentation
Grand View Research has segmented the global cat litter products market on the basis of product type, raw materials, distribution channel and region
Cat Litter Products Product Type Outlook (USD Million; 2018 - 2030)
- Clumping
- Conventional
Cat Litter Products Raw Material Outlook (USD Million; 2018 - 2030)
- Clay
- Silica
- Wood/Bamboo/Sawdust
- Paper
- Soy
- Corn/Grain
- Others
Cat Litter Products Distribution Channel Outlook (USD Million; 2018 - 2030)
- Supermarkets and Hypermarkets
- Specialty Retail Stores
- Convenience Stores
- Online/E-commerce
Cat Litter Products Regional Outlook (Revenue, USD Million; 2018 - 2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Asia Pacific
- China
- India
- South Korea
- Japan
- Taiwan
- Central & South America
- Brazil
- Argentina
- Middle East & Africa
- South Africa
- UAE
Key Companies profiled:
- Nestlé S.A.
- The Clorox Company
- Mars, Incorporated
- Oil-Dri Corporation of America
- Church & Dwight Co., Inc.
- Kent Corporation
- Intersand
- Dr. Elsey's
- Weihai Pearl Silica Gel Co., Ltd.
- Pettex Limited
Recent Developments
- In April 2023, Kent Corporation commenced the construction of its manufacturing plant in Muscatine, Iowa. Spanning 113,000 square feet, the facility will be situated on 70 acres of land adjacent to the KENT Distribution Center. It will be equipped with cutting-edge manufacturing machinery, dedicated research and development (R&D) spaces, and ample room for future expansion initiatives.
- In December 2022, Church & Dwight Co., Inc. announced the expansion of its Ohio, U.S. plant. This expansion was aimed at increasing the facility’s manufacturing capacity for cat litter and involved a substantial investment in machinery, equipment, new processing equipment, and rail enhancements. Upon the project's completion in 2024, it is expected to generate 80 new job opportunities.
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