Promotions are necessary for everything new being introduced into any market. Be it a new product, a service, a business brand or a book, the targeted audience needs to be aware of it being available in the market. Similarly, in this highly competitve world, self publishing authors need to promote their books online to make readers aware of its presence digitally and in bookstores both. Nowadays, authors are using TikTok and Instagram to promote their books through reels which gets the readers attention and an engaging excerpt from the book forces them to add that book to their TBR list. Authors can also hire book promotion websites where book promoters will create an advertising plan to promote the books on Amazon, Kindle, Goodreads, and all other social platforms where they can find book lovers.